Your new direction starts here

Coaching Angles engaged Handle for a complete re-branding exercise. Coaching Angles was a company born out of the passion of wanting the best for people by helping them develop and clarify their business direction and personal professional approach.

We saw the opportunity to re-imagine the creative and the symbolism of looking at businesses from all angles or even through a new lens. Through this symbolism we were inspired by the kaleidoscope.

This simple symbol not only lent itself to the name but the creative.

The use of angles in the copy can still be re-used, the play on words such as ever-shifting, re-focussing, turning, twisting, moving, adjusting, mirrors, angles, line, sight, seeing the world and colour. All very relevant to the professional development work and the recent change in perspective.

The result is a brand that comes to life through vibrant colours, playful shapes and a new verbal language that is attractive to a younger business audience with a professional and mature approach.