OSCAR
OSCAR GROUP AUSTRALIA
improvING People’s lifestyle through innovative & sustainable products BECAUSE WE CARE.
Since 1958 Oscar Group Australia has proudly been operating and manufacturing within the healthcare industry. Their products can be found far and wide in some of Australia’s largest retailer chains. With such success the company has been bolstering it’s offerings and acquiring other businesses to which have diluted the original branding. Handle was engaged to rebrand the company, clarify its offerings and build a visual and verbal brand system it can carry now and into the future.
We developed a strategic creative and visual direction that built upon their strategy and outcomes. The branding revealed itself through a range of communications that are vibrant, bold and unique.
Most importantly we made brand about the people.
Project Overview
Identity Design
Brand Strategy
Brand hierarchy
Visual & Creative Direction
Print & Digital Design
Brochures
Social Media, Email Graphic
Advertising
Client
Oscar Group Australia