Phage Australia

Connect. Discover. Cure.

Phage Australia are a national network of phage researchers and ID physicians treating patients, with the aim of professionalising phage therapy as the third major intervention for infectious diseases. Handle Branding were engaged to evolve the network with a brand refresh, positioning them as an industry leader, and aiding in clearly communicating their vision in a way the average Australian can understand.

We developed a strong visual identity utilising a heptagonal grouping of abstract phage shapes that lent itself to supporting graphics and patterns, along with a curated selection of vibrant supporting colours. The new logo also symbolises the six States + Territories of Australia with seven parts joining together to form a Commonwealth star between them.

The new brand identity now carries Phage Australia forward as a clear industry leader, as they go on to transform lives with their invaluable research and phage production to provide life saving phage therapy treatment.