WESTMEAD HEALTH PRECINCT
BRANDING AUSTRALIA’S LARGEST HEALTH CARE PRECINCT
A world-class innovation precinct in health and education
Westmead Health Precinct is Australia's largest health, education and innovation hub. Handle Branding was engaged as a delivery service partner to lead a creative strategy that transformed the precinct's identity and propelled it onto the global stage.
Our primary goal was to establish 'The Westmead Precinct' as a world-class innovation hub in health and education. To achieve this, we crafted a versatile branding approach, allowing us to tailor the message to showcase the unique strengths of stakeholders, facilities, and the broader community.
The core of our strategy focused on forging a distinctive identity that exemplified cutting-edge healthcare, pioneering research, and excellence in education. We developed a brand tone that resonated with audiences worldwide - inclusive, empathetic, and authoritative, positioning the precinct as a hub of knowledge and expertise.
The impact of our branding journey extended beyond the precinct itself. 'The Westmead Precinct' garnered recognition and respect on an international level, solidifying its reputation as a world-class destination. Thought leadership initiatives further amplified its influence, while a focus on user experience enhanced the overall perception of the precinct.
We are proud to have led this transformative branding endeavor, representing the collective strength of 'The Westmead Precinct' and shaping the future of healthcare and education in Australia. Through our collaborative efforts, we've positioned this precinct as a beacon of innovation and progress in the healthcare landscape.
Project Overview
Visual & Creative Direction
(to be applied in line with NSW Gov Guides)
Typography
Branding & Marketing
A4 Flyers & Brochures
Social Media, Email Graphic
Photography Direction
Poster Design
Advertising and Signage
Client
NSW Health
Westmead Health Precinct