Majestic Packaging

Handle Branding was engaged by Southlands to transform and rebrand the company with over 30 years of industry experience. Southlands Marketing had a few core brands with one being the clear winner ‘Majestic’. Handle was able to reassess its product lines and rich heritage into a single, powerful brand identity. Majestic needed a cohesive and compelling brand that truly resonated with their audience and built on the brand tone of voice. We took on this challenge, delving deep into their brand storytelling and values to create an outstanding and fun brand that we continue to work with them on.

By showcasing their impressive product range, we crafted a unified visual identity and engaging narrative that captured the essence of Majestic. Our comprehensive approach included a consistent new visual identity, storytelling and a refresh on all work from websites, catalogues, posters, logos, flyers, stationery, and presentations. Most importantly we were able to clarify their value, offerings and approach of ‘Making the moments Matter.