growing securely

Aspen is an Australian-based financial licensing services company, created to bridge the gap between professional financial advisors and the obligations of owning a license and meeting the needs and regulatory requirements.

In 2020 Handle was contacted to position Aspen by building a brand identity and visual system for their new brand.

Referencing financial service culture and the natural aspen tree network, amongst a feeling of heritage, we created a bold icon and word mark that brands a full suite of collateral, promotional products, and a range of internal and external documents. The type-led identity system and confident identity celebrates professional service and personable outcomes.