GRAVITY SELTZER CO
MADE FOR THE BRAVE BREWED FOR THE SOUL
During COVID-19 many businesses changed, adapted and were born. Gravity Seltzer Co is an example of a company that was born through change and adversity. The team at Gravity engaged Handle to work with them to build a brand, its products and general marketing as it continues to rocket into the Seltzer market.
Gravity Seltzer was created out of a thirst for healthy, tasty, refreshing beverages that you can bring with you regardless of whether you’re on a hike or a family gathering.
Gravity is Australian locally owned and produced brewed Seltzer, offering both alcoholic and non-alcoholic beverages. The products are brewed and not pre-mixed meaning that they are all organic, high in enjoyment, low in calories, and naturally Australian. They are low in calories, 99% sugar free, gluten free and are a great alternative for those looking for a healthier option.
The Gravity team are passionate about life and its adventure. Formed by change makers, professional athletes, marketing professionals and mates come together with a grand idea.
“To create a drink for the people who love the outdoors and enjoy the 6 a.m. starts, but also love to have fun, relax, and kick back with an alcoholic bevvy once in a while... because why not? A drink that’s all about you – your health, your lifestyle, and the memories you create.”
Handle was engaged to create the full suite. We developed the branding and continue to work across the packaging, marketing and design strategy internally and externally. Gravity can now be found in 200+ stores and has ranging across some of Australia’s largest beverage providers.
Project Overview
Creative Direction & Strategy
Verbal & Visual Identity
Design & Branding
Packaging Design
Stationery & Signage
Advertising & Marketing
Digital Design & Social Media
Website & POS Point of Sale